LEVI’S

 First Company to Manufacture Blue Jeans

Levi Strauss, an American businessman of German descent who developed the first company to manufacture blue jeans, was born Löb Strauß on February 26, 1829, and passed away on September 26. In 1853, Levi Strauss & Co., also known as Levi's, was founded by him in San Francisco, California.

On February 26, 1829, in Buttenheim, in the Franconia section of the Kingdom of Bavaria in the German Confederation, Levi Strauss was born into a Jewish family.He was the child of Rebecca Strauss, Hirsch Strauss's second wife.

At the age of 18, Strauss moved to the United States in 1847 with his mother and two sisters to join his brothers Jonas and Louis, who had started a wholesale dry goods company named J. Strauss Brother & Co. at 108 Liberty Street in New York City.

After moving to St. Louis, Missouri, with her husband David Stern, Levi's sister Fanny settled in Louisville, Kentucky, where he sold his brothers' goods.In January of 1853, Levi obtained US citizenship.

In San Francisco, the commercial centre of the California Gold Rush, the family made the decision to open a West Coast branch of their dry goods company.Selected to represent them, Levi boarded steamships via Panama for San Francisco, arriving early in March 1854 to join his sister's family.

In order to start his wholesale company, Strauss & Co., he purchased excellent dry goods, such as handkerchiefs, purses, linen, combs, and apparel, from his brothers in New York.Living with Fanny's expanding family, he produced tents and then jeans.