BEAMS

 A COMPREHENSIVE LIFESTYLE BRAND

Beams is a Japanese clothing brand established in 1976 in Harajuku, Tokyo by Etsuzo Shitara. The current CEO is Yō Shitara.Beams was initially established in Tokyo as a lifestyle store in 1976 by Etsuzo Shitara and Osamu Shigematsu. The company sold a wide variety of goods, such as clothing, shoes, furniture, and interior decor. Beams has developed its all-encompassing strategy throughout time, becoming a brand that embodies complete lifestyle fashion. Beams became an international brand in 2005 when it opened a store in Hong Kong, extending its reach beyond Japan. An important turning point in the brand's history, this growth demonstrated its expanding power in the international fashion and lifestyle industry. The establishment of Beams Plus in 1999 was a crucial step forward for Beams. In the global market, this menswear line has risen to prominence, overshadowing the company's other verticals.Beams Plus is renowned for its designs that are inspired by workwear and emphasise classic style and high-quality materials. The series is a representation of the brand's dedication to timeless, classic design combined with contemporary sensibility.

Beams are generally sloping or horizontal members that distribute the weight placed on them by spanning across two or more supports. Their major job is to transfer applied loads to the supports in order to keep the structure balanced and from collapsing due to external pressures or its own weight.Some of its clothing is made in Japan, other pieces in China, but all of it is reliably "okay," in that it won't knock your socks off nor fall apart with a bit of wear